John Farrar is a highly regarded design leader and talented designer with over 20 years experience. He is currently VP of Design at Viacom where he oversees a team of designers developing breakthrough creative for some of the most iconic brands in entertainment.
John believes authentic stories and a clear brand position are the foundation that allows teams to craft great design, create compelling content, and imagine new experiences that result in lasting emotional connections.
John has built teams and collaborated across function on large projects for world-class brands in entertainment, technology, and retail. He has had proven success designing and leading brand, advertising, motion, interactive, and event design projects.
He has degrees from Art Center College of Design and the University of California, and currently teaches at Parsons School of Design